How to Analyze a Competitive Product Through Product Reviews

“For any new idea I have, I make sure there are similar products out there, making money currently. Otherwise, the market may not support the executed idea.” – Paul Jarvis, Entrepreneur & Author In B2B, but also in B2C, customer reviews are playing an increasingly important role in the buying ..Continue Reading

How to Use Product Demos and Switch Interviews to Improve a Product’s Value

“Be wary of feedback that contradicts reaction. Lean in close and watch how people use it.” – Jake Knapp, Author of Sprint It can be a good idea to launch your product without a self-serve mode, as Brennan and the team at RightMessage did. Not only will it cut development ..Continue Reading

How to Implement a Survey to Learn From Your Product’s Users and Customers

“A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading

How to do Competitive Testing And Find Opportunities in Your Competitors’ Products

“In user tests, we actually like to test our competitors. Whether it’s their marketing or the actual product, that lets us learn a ton about competitors. But more importantly, it lets us learn about the customers, because we start to understand what value props resonate with customers, what do customers ..Continue Reading

How to Learn by Analyzing Your Product Website’s Cold Traffic

“To increase retention, don’t sell to the wrong customers.” – Jason M. Lemkin, Serial Entrepreneur It’s generally a good idea to start to view your sign-up process as a funnel. It can help with benchmarking, and with evaluating progress against those benchmarks. Tracking each step of the funnel (e.g. landing ..Continue Reading

How to Measure Brand Awareness for a Product or Business

“When our research indicated that 50% of people had heard of Showmax, then we knew we had “saturated” the market in terms of awareness, and could effectively move into performance marketing from there.” – Barron Ernst, Zenly Senior Product Manager How much growth is left in your market? Are the ..Continue Reading