“A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading
“In user tests, we actually like to test our competitors. Whether it’s their marketing or the actual product, that lets us learn a ton about competitors. But more importantly, it lets us learn about the customers, because we start to understand what value props resonate with customers, what do customers ..Continue Reading
“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to keep making changes that don’t ..Continue Reading
“To increase retention, don’t sell to the wrong customers.” – Jason M. Lemkin, Serial Entrepreneur It’s generally a good idea to start to view your sign-up process as a funnel. It can help with benchmarking, and with evaluating progress against those benchmarks. Tracking each step of the funnel (e.g. landing ..Continue Reading
“The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.” – Aaron Levie, Box Co-Founder & CEO Before Dribbble and before the Rocketship podcast, Michael Sacca was the co-founder of Tiny Factory, a web development firm based in San ..Continue Reading
“Doing product configuration right means you design a product with the right features for a segment—that is, just the features customers are willing to pay for.” – Madhavan Ramanujam and Georg Tacke, Authors of Monetizing Innovation Product improvements don’t all hold the same value in the eyes of customers. Some ..Continue Reading