How to Find and Analyze Friction Points in Your Product [ Complete Guide ]

“We’ve been trained to look at patterns, look at a line that fits the data points, but when it comes to qualitative research, those anomalies make a lot of difference because that may be a node to understanding a completely different market, a completely different customer. Anomalies need to be ..Continue Reading

How Clarity Found the Buying Triggers of Its Best-Fit Customers

“Find out who you are and do it on purpose.” – Dolly Parton, Singer-Songwriter Dan Martell and Mike Wu created Clarity, a marketplace to help experts monetize their expertise, in 2012. When they started, there was no marketplace. Users could search a list of experts, sort by expertise, and schedule ..Continue Reading

Market Expansion: How to Find New Market Opportunities for Your Product

“If you have one customer in an industry, you can get 10. The outliers aren’t anomalies, they are the future.” – Jason M. Lemkin & Aaron Ross, Co-Authors of From Impossible to Inevitable Chances are that at the growth stage you have already felt a certain pull from other market ..Continue Reading

How Statflo Creates Team Alignment Across its Product Organization

“Nothing is more certain to cause a project to fail than a misunderstanding of the problem you are solving.” – Lenny Rachitsky, Product Management Expert As Statflo kept growing, the co-founders decided to split up the product by feature sets, and hire several more product managers. Although the split helped ..Continue Reading

How to Learn From Every Sales Interactions and Improve Your Product’s Conversion Rate

“Remove the fear, and people will be more willing to pay you. People don’t like uncertainty—especially when they have to pay for it.” – Jason Fried, Basecamp Co-Founder & CEO A lot can be learned by speaking with the people in the trenches, those that work with customers day in ..Continue Reading

How to Run a Five Second Test to Evaluate a Product’s Language/Market Fit

“The people coming to your website start with a base belief. For example, they believe that messaging is good on a website, or they believe that they should do A/B testing, or they believe that they should email their customers. Most people don’t have enough belief and motivation to convert ..Continue Reading