How to Analyze a Competitive Product Through Product Reviews

“For any new idea I have, I make sure there are similar products out there, making money currently. Otherwise, the market may not support the executed idea.” – Paul Jarvis, Entrepreneur & Author In B2B, but also in B2C, customer reviews are playing an increasingly important role in the buying ..Continue Reading

How LinkedIn Sales Navigator Found Its Core Value Through Value Proposition Testing

“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Revlon Co-Founder Sachin Rekhi went to work at LinkedIn in 2011 after Connected, the business he had built, was acquired by the social networking giant. A few years after joining the company, Sachin found himself ..Continue Reading

How to Use Product Demos and Switch Interviews to Improve a Product’s Value

“Be wary of feedback that contradicts reaction. Lean in close and watch how people use it.” – Jake Knapp, Author of Sprint It can be a good idea to launch your product without a self-serve mode, as Brennan and the team at RightMessage did. Not only will it cut development ..Continue Reading

How to Implement a Survey to Learn From Your Product’s Users and Customers

“A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading

How to do Competitive Testing And Find Opportunities in Your Competitors’ Products

“In user tests, we actually like to test our competitors. Whether it’s their marketing or the actual product, that lets us learn a ton about competitors. But more importantly, it lets us learn about the customers, because we start to understand what value props resonate with customers, what do customers ..Continue Reading

The Challenges of Improving and Iterating Early Products in Tech

“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to keep making changes that don’t ..Continue Reading