How to Learn by Analyzing Your Product Website’s Cold Traffic

“To increase retention, don’t sell to the wrong customers.” – Jason M. Lemkin, Serial Entrepreneur It’s generally a good idea to start to view your sign-up process as a funnel. It can help with benchmarking, and with evaluating progress against those benchmarks. Tracking each step of the funnel (e.g. landing ..Continue Reading

How Brandisty Got the Wrong Model Market Fit And Failed to Scale Past Early Adopters

“The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.” – Aaron Levie, Box Co-Founder & CEO Before Dribbble and before the Rocketship podcast, Michael Sacca was the co-founder of Tiny Factory, a web development firm based in San ..Continue Reading

The 5 Types of Product Improvements and the Dangers of Building the Wrong Features

“Doing product configuration right means you design a product with the right features for a segment—that is, just the features customers are willing to pay for.” – Madhavan Ramanujam and Georg Tacke, Authors of Monetizing Innovation Product improvements don’t all hold the same value in the eyes of customers. Some ..Continue Reading

How to Measure Brand Awareness for a Product or Business

“When our research indicated that 50% of people had heard of Showmax, then we knew we had “saturated” the market in terms of awareness, and could effectively move into performance marketing from there.” – Barron Ernst, Zenly Senior Product Manager How much growth is left in your market? Are the ..Continue Reading

How to Find and Analyze Friction Points in Your Product [ Complete Guide ]

“We’ve been trained to look at patterns, look at a line that fits the data points, but when it comes to qualitative research, those anomalies make a lot of difference because that may be a node to understanding a completely different market, a completely different customer. Anomalies need to be ..Continue Reading

How Clarity Found the Buying Triggers of Its Best-Fit Customers

“Find out who you are and do it on purpose.” – Dolly Parton, Singer-Songwriter Dan Martell and Mike Wu created Clarity, a marketplace to help experts monetize their expertise, in 2012. When they started, there was no marketplace. Users could search a list of experts, sort by expertise, and schedule ..Continue Reading