“For any new idea I have, I make sure there are similar products out there, making money currently. Otherwise, the market may not support the executed idea.” – Paul Jarvis, Entrepreneur & Author In B2B, but also in B2C, customer reviews are playing an increasingly important role in the buying ..Continue Reading
“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Revlon Co-Founder Sachin Rekhi went to work at LinkedIn in 2011 after Connected, the business he had built, was acquired by the social networking giant. A few years after joining the company, Sachin found himself ..Continue Reading
“Be wary of feedback that contradicts reaction. Lean in close and watch how people use it.” – Jake Knapp, Author of Sprint It can be a good idea to launch your product without a self-serve mode, as Brennan and the team at RightMessage did. Not only will it cut development ..Continue Reading
“A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading
“In user tests, we actually like to test our competitors. Whether it’s their marketing or the actual product, that lets us learn a ton about competitors. But more importantly, it lets us learn about the customers, because we start to understand what value props resonate with customers, what do customers ..Continue Reading
“To increase retention, don’t sell to the wrong customers.” – Jason M. Lemkin, Serial Entrepreneur It’s generally a good idea to start to view your sign-up process as a funnel. It can help with benchmarking, and with evaluating progress against those benchmarks. Tracking each step of the funnel (e.g. landing ..Continue Reading