How Statflo Used Contextual Inquiries to Find a Great Business Opportunity

“The reaction you get to a tool is usually a result of that workplace context.” – Dr. Sam Ladner, Author of Practical Ethnography and Mixed Methods Statflo’s co-founders, John Chapman and brothers Kevin and Ian Gervais, first began spending a lot of time in wireless stores when a contact of ..Continue Reading

How to Use a MaxDiff Survey to Prioritize Product Features

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” – Caterina Fake, Flickr Co-Founder MaxDiff, also known as Best-Worst Scaling, is a technique used to do conjoint analyses—statistical techniques used in market research to determine how people ..Continue Reading

How to Find New Market Segments for Your Product Using Sales or Advertising

“As soon as we demonstrate product-market fit for a new market, we want the sales force to go out and find as many additional customers in that market as possible.” – Marty Cagan, Silicon Valley Product Group Founder At the onset when my ex-co-founder and I began work on Highlights, ..Continue Reading

How to Improve Your Product’s Fit and Effectiveness Through On Site Research

“Always try to learn what other apps are your core customers using on a daily basis. This will allow to design similar experiences and remove any friction or create uncomfortable learning situations.” – Eugen Eşanu, Laroche.co Designer Users have certain expectations when they start using your product. Their mental models—their ..Continue Reading

Why Feature Tests Don’t Always Give the Results You Think They Do (And What You Can Use Instead)

“Don’t build anything unless you get validation first. Build the button, but not the feature. Track the results.” – Sebastien Brault, Serial Entrepreneur A common way to pre-test features is to set up a Fake Door feature tests. The general idea of a Fake Door experiment is to pretend to ..Continue Reading

How to Understand and Improve Product Value in Tech (Complete Guide)

“People’s reasons for buying things often don’t match up with the company’s reason for selling them.” – Jason Fried, Basecamp CEO & Founder There’s a reason why hiring a bunch of salespeople or scaling sales often fails at this stage. The Growth Stage is about learning, but it can easily ..Continue Reading