“If you’re not world-class at integrations, and your whole product’s dependent on that, you’re screwed. So, one big piece is we had to get great at that, not just good at it, and every day we push that ball forward.” – Hiten Shah If your product is mature, it should ..Continue Reading
“If you want to be successful as a company, the culture should be of experimentation. Experimentation, to be successful, should be based on user insights.” – Karl Gilis, AGConsult Partner It takes a certain level of maturity to run effective product and growth experiments. To avoid shipping experiments for the ..Continue Reading
“The sooner you help people experience a meaningful quick win in the product, the sooner your users will come back to your product and eventually turn into customers.” – Wes Bush, Author of Product-Led Growth Once the right users are signing up for the right reasons, you’ve won, right? Not ..Continue Reading
“Reactions are hard to fake. Feedback is hard to give.” – Jake Knapp User—or usability—tests can help validate a prototype, find issues in complex workflows, improve the user experience, and capture user feedback. Combined with interviews, user tests can be a very effective way to learn about your users, prospects, ..Continue Reading
“Focus on marketing strategies that are repeatable and predictable.” – Noah Kagan, Sumo CEO & Co-Founder In their seminal book, Traction, authors Gabriel Weinberg and Justin Mares examine the 19 channels businesses can use to acquire customers: Affiliate Programs Business Development (BD) Community Building Content Marketing Email Marketing Engineering as ..Continue Reading
“Absence of cancellation is not proof of the presence of delightion.” – Dharmesh Shah, HubSpot Co-Founder & CTO With the increase in global competition for markets, satisfying customer expectations is no longer enough. As W. Edwards Deming says: “It will not suffice to have customers that are merely satisfied. An ..Continue Reading