Customer Research Technique Archives - Solving Product https://solvingproduct.com/category/customer-research-technique/ Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research Wed, 01 Feb 2023 21:15:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 How to Find New Product Opportunities with a Sales Safari https://solvingproduct.com/sales-safari/ Sat, 19 Jun 2021 03:33:31 +0000 http://solvingproduct.com/?p=1156 “Forget ideas, study a market.”– Amy Hoy, Serial Entrepreneur Sales Safari is a research technique based on ethnography developed by serial entrepreneurs Amy Hoy and Alex Hillman. In a way, the technique applies the idea of ethnography—direct observation of users in their natural environment—to the Internet. Part of the thesis ..Continue Reading

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]]> How to Analyze Product Events to Improve Early Product Retention https://solvingproduct.com/product-events-retention/ Sat, 19 Jun 2021 02:55:30 +0000 http://solvingproduct.com/?p=1149 “If the key behavior in your product does not occur within the frequency of a week’s time or less, it will be very difficult to change your user’s habit.” – Nir Eyal, Author of Hooked and Indistractable It’s easy to get carried away when you start instrumenting the analytics of ..Continue Reading

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]]> How to Evaluate Market Demand With Off-Brand Experiments https://solvingproduct.com/off-brand-experiments/ Sat, 19 Jun 2021 02:02:31 +0000 http://solvingproduct.com/?p=1144 “The question was simple, if this wasn’t Toyota, would anybody even care?“ – David J. Bland, Co-Author of Testing Business Ideas Although Off-Brand Testing or Off-Brand Experiments are a type of A/B test, I think they’re worth looking at independently. While A/B tests generally use your company’s branding and official ..Continue Reading

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]]> How to Analyze a Competitive Product Through Product Reviews https://solvingproduct.com/analyze-a-competitive-product/ Tue, 02 Mar 2021 03:59:22 +0000 http://solvingproduct.com/?p=1116 “For any new idea I have, I make sure there are similar products out there, making money currently. Otherwise, the market may not support the executed idea.” – Paul Jarvis, Entrepreneur & Author In B2B, but also in B2C, customer reviews are playing an increasingly important role in the buying ..Continue Reading

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]]> How to Use Product Demos and Switch Interviews to Improve a Product’s Value https://solvingproduct.com/product-demo/ Tue, 02 Mar 2021 02:57:34 +0000 http://solvingproduct.com/?p=1105 “Be wary of feedback that contradicts reaction. Lean in close and watch how people use it.” – Jake Knapp, Author of Sprint It can be a good idea to launch your product without a self-serve mode, as Brennan and the team at RightMessage did. Not only will it cut development ..Continue Reading

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]]> How to Implement a Survey to Learn From Your Product’s Users and Customers https://solvingproduct.com/implement-a-survey/ Tue, 09 Feb 2021 20:10:59 +0000 http://solvingproduct.com/?p=1096 “A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading

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]]> How to do Competitive Testing And Find Opportunities in Your Competitors’ Products https://solvingproduct.com/competitive-testing/ Sun, 07 Feb 2021 05:10:34 +0000 http://solvingproduct.com/?p=1091 “In user tests, we actually like to test our competitors. Whether it’s their marketing or the actual product, that lets us learn a ton about competitors. But more importantly, it lets us learn about the customers, because we start to understand what value props resonate with customers, what do customers ..Continue Reading

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]]> How to Learn by Analyzing Your Product Website’s Cold Traffic https://solvingproduct.com/cold-traffic-analysis/ Sun, 07 Feb 2021 04:21:25 +0000 http://solvingproduct.com/?p=1087 “To increase retention, don’t sell to the wrong customers.” – Jason M. Lemkin, Serial Entrepreneur It’s generally a good idea to start to view your sign-up process as a funnel. It can help with benchmarking, and with evaluating progress against those benchmarks. Tracking each step of the funnel (e.g. landing ..Continue Reading

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]]> How to Measure Brand Awareness for a Product or Business https://solvingproduct.com/measure-brand-awareness/ https://solvingproduct.com/measure-brand-awareness/#comments Fri, 05 Feb 2021 21:04:29 +0000 http://solvingproduct.com/?p=1061 “When our research indicated that 50% of people had heard of Showmax, then we knew we had “saturated” the market in terms of awareness, and could effectively move into performance marketing from there.” – Barron Ernst, Zenly Senior Product Manager How much growth is left in your market? Are the ..Continue Reading

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]]> https://solvingproduct.com/measure-brand-awareness/feed/ 1 How to Find and Analyze Friction Points in Your Product [ Complete Guide ] https://solvingproduct.com/friction-points/ https://solvingproduct.com/friction-points/#comments Sun, 03 Jan 2021 05:20:04 +0000 http://solvingproduct.com/?p=1048 “We’ve been trained to look at patterns, look at a line that fits the data points, but when it comes to qualitative research, those anomalies make a lot of difference because that may be a node to understanding a completely different market, a completely different customer. Anomalies need to be ..Continue Reading

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