How to Introduce Customer Research in Your Organization

“We have this belief that we can manage change, but the reality is we all change on our own terms, on our own time.” – Teresa Torres, Product Discovery Coach A lot of the challenges that you will face when you introduce customer research in a company are common across ..Continue Reading

How to Introduce Continuous Discovery in Your Organization in 2021

“Teams that build continuous discovery into their DNA will become smarter than their investors, and build more successful companies.“ – Steve Blank, Creator of the Customer Development framework There are thousands of ways to learn from your users and customers to move your business forward. Unfortunately, without a plan and ..Continue Reading

The Challenges of Improving and Iterating Early Products in Tech

“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to keep making changes that don’t ..Continue Reading

The 5 Types of Product Improvements and the Dangers of Building the Wrong Features

“Doing product configuration right means you design a product with the right features for a segment—that is, just the features customers are willing to pay for.” – Madhavan Ramanujam and Georg Tacke, Authors of Monetizing Innovation Product improvements don’t all hold the same value in the eyes of customers. Some ..Continue Reading

Diagnosing a Product Organization: How Customer-Centric is Your Company?

“Every company in the world will tell you they are customer-driven. They’ll believe in the principle. They’ll even have framed posters on the wall about it. […] But I’ve learned that none of that means anything unless you actually make the structural decisions to ensure it.” – David Cancel Here’s ..Continue Reading

How to Test and Improve the Design of New Product Features

“A new feature has to retain users for that specific feature, have a scalable way to drive its own adoption, and has to improve retention, engagement, and/or monetization for the core product.” – Casey Winters Once you identify an opportunity to add value to your product, you don’t want to ..Continue Reading