How to Understand and Improve Product Value in Tech (Complete Guide)

“People’s reasons for buying things often don’t match up with the company’s reason for selling them.” – Jason Fried, Basecamp CEO & Founder There’s a reason why hiring a bunch of salespeople or scaling sales often fails at this stage. The Growth Stage is about learning, but it can easily ..Continue Reading

How to Improve and Iterate a Product with the Single Ease Question (SEQ)

“If you’re not world-class at integrations, and your whole product’s dependent on that, you’re screwed. So, one big piece is we had to get great at that, not just good at it, and every day we push that ball forward.” – Hiten Shah If your product is mature, it should ..Continue Reading

How to Build the Right Foundations to Get Results from Product and Growth Experiments

“If you want to be successful as a company, the culture should be of experimentation. Experimentation, to be successful, should be based on user insights.” – Karl Gilis, AGConsult Partner It takes a certain level of maturity to run effective product and growth experiments. To avoid shipping experiments for the ..Continue Reading

How to Measure and Improve the Time to Value (TTV) for a Tech Product

“The sooner you help people experience a meaningful quick win in the product, the sooner your users will come back to your product and eventually turn into customers.” – Wes Bush, Author of Product-Led Growth Once the right users are signing up for the right reasons, you’ve won, right? Not ..Continue Reading

Learning from Customer Flows to Create the Ideal Voice Experience for Scientists

As a trained chemist, Dan DeAlmeida had spent his entire career in and around laboratories before agreeing to join LabVoice as director of product management. Although he had worked in all sorts of labs, and had a good idea of how complex and dynamic of environments labs can be, he ..Continue Reading

How to Find and Flag Your Team’s Product and Business Assumptions

“A lot of organizations prefer to talk about testing rather than research because it sounds definitive and finite. (We passed the test! We’re done!) If you are running a company or building a product, you have to commit to continuous learning.” – Erika Hall, Author of Just Enough Research To ..Continue Reading