Solving Product https://solvingproduct.com/ Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research Tue, 23 Dec 2025 17:12:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How to Introduce Customer Research in Your Organization https://solvingproduct.com/customer-research/ Sat, 19 Jun 2021 03:55:12 +0000 http://solvingproduct.com/?p=1160 “We have this belief that we can manage change, but the reality is we all change on our own terms, on our own time.” – Teresa Torres, Product Discovery Coach A lot of the challenges that you will face when you introduce customer research in a company are common across ..Continue Reading

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]]> How to Find New Product Opportunities with a Sales Safari https://solvingproduct.com/sales-safari/ Sat, 19 Jun 2021 03:33:31 +0000 http://solvingproduct.com/?p=1156 “Forget ideas, study a market.”– Amy Hoy, Serial Entrepreneur Sales Safari is a research technique based on ethnography developed by serial entrepreneurs Amy Hoy and Alex Hillman. In a way, the technique applies the idea of ethnography—direct observation of users in their natural environment—to the Internet. Part of the thesis ..Continue Reading

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]]> How to Analyze Product Events to Improve Early Product Retention https://solvingproduct.com/product-events-retention/ Sat, 19 Jun 2021 02:55:30 +0000 http://solvingproduct.com/?p=1149 “If the key behavior in your product does not occur within the frequency of a week’s time or less, it will be very difficult to change your user’s habit.” – Nir Eyal, Author of Hooked and Indistractable It’s easy to get carried away when you start instrumenting the analytics of ..Continue Reading

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]]> How to Evaluate Market Demand With Off-Brand Experiments https://solvingproduct.com/off-brand-experiments/ Sat, 19 Jun 2021 02:02:31 +0000 http://solvingproduct.com/?p=1144 “The question was simple, if this wasn’t Toyota, would anybody even care?“ – David J. Bland, Co-Author of Testing Business Ideas Although Off-Brand Testing or Off-Brand Experiments are a type of A/B test, I think they’re worth looking at independently. While A/B tests generally use your company’s branding and official ..Continue Reading

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]]> How Mailchimp Used Product-Led Onboarding to Segment Its Users https://solvingproduct.com/product-led-onboarding-mailchimp/ Sat, 19 Jun 2021 01:37:11 +0000 http://solvingproduct.com/?p=1131 “The goal is to create a delightful experience. It’s to create a first impression that is so personalized, so useful that you’re delivering value in that first touch, or that first couple of touches. That’s super important.” – Guillaume Cabane, Growth Advisor As an early entrant to the email marketing ..Continue Reading

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]]> How to Introduce Continuous Discovery in Your Organization in 2026 https://solvingproduct.com/continuous-discovery/ Sat, 19 Jun 2021 01:05:16 +0000 http://solvingproduct.com/?p=1125 “Teams that build continuous discovery into their DNA will become smarter than their investors, and build more successful companies.“ – Steve Blank, Creator of the Customer Development framework There are thousands of ways to learn from your users and customers to move your business forward. Unfortunately, without a plan and ..Continue Reading

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]]> How to Analyze a Competitive Product Through Product Reviews https://solvingproduct.com/analyze-a-competitive-product/ Tue, 02 Mar 2021 03:59:22 +0000 http://solvingproduct.com/?p=1116 “For any new idea I have, I make sure there are similar products out there, making money currently. Otherwise, the market may not support the executed idea.” – Paul Jarvis, Entrepreneur & Author In B2B, but also in B2C, customer reviews are playing an increasingly important role in the buying ..Continue Reading

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]]> How LinkedIn Sales Navigator Found Its Core Value Through Value Proposition Testing https://solvingproduct.com/value-proposition-testing/ Tue, 02 Mar 2021 03:31:17 +0000 http://solvingproduct.com/?p=1112 “In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Revlon Co-Founder Sachin Rekhi went to work at LinkedIn in 2011 after Connected, the business he had built, was acquired by the social networking giant. A few years after joining the company, Sachin found himself ..Continue Reading

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]]> How to Use Product Demos and Switch Interviews to Improve a Product’s Value https://solvingproduct.com/product-demo/ Tue, 02 Mar 2021 02:57:34 +0000 http://solvingproduct.com/?p=1105 “Be wary of feedback that contradicts reaction. Lean in close and watch how people use it.” – Jake Knapp, Author of Sprint It can be a good idea to launch your product without a self-serve mode, as Brennan and the team at RightMessage did. Not only will it cut development ..Continue Reading

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]]> How to Implement a Survey to Learn From Your Product’s Users and Customers https://solvingproduct.com/implement-a-survey/ Tue, 09 Feb 2021 20:10:59 +0000 http://solvingproduct.com/?p=1096 “A survey shouldn’t be a fallback for when you can’t do the right type of research.” – Erika Hall, Author of Just Enough Research On the surface, running a survey seems easy. After all, all you have to do is: create an account on SurveyMonkey, Typeform, or any of the ..Continue Reading

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