How to Reduce Friction by Learning from Sales and Product Objections

“I get it, it’s hard. It’s like lining up to get kicked in the stomach. But if you know that the opportunities on the other side of that activity [ are worth it ], you gotta have the faith and push forward.” – Dan Martell, Serial Entrepreneur This may sound ..Continue Reading

How to Find Opportunities for Breakthrough Products by Analyzing the Strategic Positioning of Competitors

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter, Author of Competitive Strategy W. Chan Kim and Renée Mauborgne, professors at INSEAD and authors of Blue Ocean Strategy, created The Strategy Canvas to help capture the strategic landscape for an organization. Early-stage businesses ..Continue Reading

How to Use a MaxDiff Survey to Prioritize Product Features

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” – Caterina Fake, Flickr Co-Founder MaxDiff, also known as Best-Worst Scaling, is a technique used to do conjoint analyses—statistical techniques used in market research to determine how people ..Continue Reading

How to Find New Market Segments for Your Product Using Sales or Advertising

“As soon as we demonstrate product-market fit for a new market, we want the sales force to go out and find as many additional customers in that market as possible.” – Marty Cagan, Silicon Valley Product Group Founder At the onset when my ex-co-founder and I began work on Highlights, ..Continue Reading

How to Improve Your Product’s Fit and Effectiveness Through On Site Research

“Always try to learn what other apps are your core customers using on a daily basis. This will allow to design similar experiences and remove any friction or create uncomfortable learning situations.” – Eugen Eşanu, Laroche.co Designer Users have certain expectations when they start using your product. Their mental models—their ..Continue Reading

How to Understand and Improve Product Value in Tech (Complete Guide)

“People’s reasons for buying things often don’t match up with the company’s reason for selling them.” – Jason Fried, Basecamp CEO & Founder There’s a reason why hiring a bunch of salespeople or scaling sales often fails at this stage. The Growth Stage is about learning, but it can easily ..Continue Reading