How Statflo Used Contextual Inquiries to Find a Great Business Opportunity

“The reaction you get to a tool is usually a result of that workplace context.” – Dr. Sam Ladner, Author of Practical Ethnography and Mixed Methods Statflo’s co-founders, John Chapman and brothers Kevin and Ian Gervais, first began spending a lot of time in wireless stores when a contact of ..Continue Reading

Learning from Customer Flows to Create the Ideal Voice Experience for Scientists

As a trained chemist, Dan DeAlmeida had spent his entire career in and around laboratories before agreeing to join LabVoice as director of product management. Although he had worked in all sorts of labs, and had a good idea of how complex and dynamic of environments labs can be, he ..Continue Reading