“What confuses researchers is they think if they present logical facts that are irrefutable then obviously people have to listen to it. Somehow, they’re continually surprised over their careers that people aren’t listening to their irrefutable facts, not understanding that these decisions are not being made on the basis of ..Continue Reading
“Reactions are hard to fake. Feedback is hard to give.” – Jake Knapp User—or usability—tests can help validate a prototype, find issues in complex workflows, improve the user experience, and capture user feedback. Combined with interviews, user tests can be a very effective way to learn about your users, prospects, ..Continue Reading
“Focus on marketing strategies that are repeatable and predictable.” – Noah Kagan, Sumo CEO & Co-Founder In their seminal book, Traction, authors Gabriel Weinberg and Justin Mares examine the 19 channels businesses can use to acquire customers: Affiliate Programs Business Development (BD) Community Building Content Marketing Email Marketing Engineering as ..Continue Reading
“Innovation is insights put into action.” – Stephen Inoue, Investor As businesses grow, the types and amount of customer data that they generate usually start to grow exponentially. This creates both a challenge and an opportunity. The better you can make sense of your data, the smarter your organization can ..Continue Reading
“Absence of cancellation is not proof of the presence of delightion.” – Dharmesh Shah, HubSpot Co-Founder & CTO With the increase in global competition for markets, satisfying customer expectations is no longer enough. As W. Edwards Deming says: “It will not suffice to have customers that are merely satisfied. An ..Continue Reading
“A dissatisfied customer does not complain; he/she just switches.”– Dr. W. Edwards Deming, Engineer & Author The customer success (CS) team plays a big role in helping prospects and customers to find success with your product. Often, the CS team will be the team with the most proximity with customers. ..Continue Reading