“No amount of clever marketing tricks, product design patterns or user interface (UI) trends will ever outperform leveraging the basic knowledge of how your audience perceives their current situation, and how they would like it improved.” – Samuel Hulick, UserOnboard Founder A lot of different analyses can help reveal leaks ..Continue Reading
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter, Author of Competitive Strategy W. Chan Kim and Renée Mauborgne, professors at INSEAD and authors of Blue Ocean Strategy, created The Strategy Canvas to help capture the strategic landscape for an organization. Early-stage businesses ..Continue Reading
“The reaction you get to a tool is usually a result of that workplace context.” – Dr. Sam Ladner, Author of Practical Ethnography and Mixed Methods Statflo’s co-founders, John Chapman and brothers Kevin and Ian Gervais, first began spending a lot of time in wireless stores when a contact of ..Continue Reading
“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” – Caterina Fake, Flickr Co-Founder MaxDiff, also known as Best-Worst Scaling, is a technique used to do conjoint analyses—statistical techniques used in market research to determine how people ..Continue Reading
“As soon as we demonstrate product-market fit for a new market, we want the sales force to go out and find as many additional customers in that market as possible.” – Marty Cagan, Silicon Valley Product Group Founder At the onset when my ex-co-founder and I began work on Highlights, ..Continue Reading
“Always try to learn what other apps are your core customers using on a daily basis. This will allow to design similar experiences and remove any friction or create uncomfortable learning situations.” – Eugen Eşanu, Laroche.co Designer Users have certain expectations when they start using your product. Their mental models—their ..Continue Reading