“Customers are loyal to the Job to be Done, not to the solutions they use.” – Mike Boysen, Jobs to be Done Canvas Creator Markets are accelerating. As a result, businesses have to become more responsive to the market. If a business catches a wave too late, it stands to ..Continue Reading
“A lot of products are one-size-fits-all. And it doesn’t work super well for anybody. And nothing is done about it.” – Indi Young, Author of Practical Empathy and Mental Models Chances are that you’ve been building your product to address the needs of your best fit customers, or personas prioritized ..Continue Reading
“Every time we add another step to some system, the probability that the system works is reduced.” – Peter Bevelin, Author of Seeking Wisdom Early in his career, Simon Seroussi worked as a product manager for TravelClick, makers of a hotel reservation and booking platform. As a Business-to-Business-to-Consumer (B2B2C) organization, ..Continue Reading
“Every company in the world will tell you they are customer-driven. They’ll believe in the principle. They’ll even have framed posters on the wall about it. […] But I’ve learned that none of that means anything unless you actually make the structural decisions to ensure it.” – David Cancel Here’s ..Continue Reading
“Each strategy we had at Netflix—from our personalization strategy to our theory that a simpler experience would improve retention—had a very specific metric that helped us to evaluate if the strategy was valid or not. If the strategy moved the metric, we knew we were on the right path. If ..Continue Reading
“A new feature has to retain users for that specific feature, have a scalable way to drive its own adoption, and has to improve retention, engagement, and/or monetization for the core product.” – Casey Winters Once you identify an opportunity to add value to your product, you don’t want to ..Continue Reading