“Remove the fear, and people will be more willing to pay you. People don’t like uncertainty—especially when they have to pay for it.” – Jason Fried, Basecamp Co-Founder & CEO A lot can be learned by speaking with the people in the trenches, those that work with customers day in ..Continue Reading
“The people coming to your website start with a base belief. For example, they believe that messaging is good on a website, or they believe that they should do A/B testing, or they believe that they should email their customers. Most people don’t have enough belief and motivation to convert ..Continue Reading
“When a user has intent, their experience is actually a little bit different versus when you tell them, ‘Hey use this thing, and tell me if it’s usable or not.’” – Mostafa Elhefnawy, SnapTravel Senior Product Manager Session recordings, also known as session replays or visitor recordings, are renderings of ..Continue Reading
“I’ve never met anybody from any team that hasn’t been transformed by meeting real people in their environments. Some of them are shocked at how much they’ve changed after the meetings.” – Dr. Sam Ladner, Author of Practical Ethnography and Mixed Methods For the past decade, Dr. Sam Ladner has ..Continue Reading
“No matter how great your product is, it is very likely that 40-60% of your free trial users never see the product a second time.” – Samuel Hulick, UserOnboard Founder People perceive and understand value differently. Two perfectly qualified prospects can look at the same ads, landing pages, messaging, and ..Continue Reading
“Hate is closer to love than indifference—you can’t iterate around indifference, but you can around hate.” – Dave McClure, 500 Startups Co-Founder One of the many great things that happen when your business starts growing fast is that you begin to receive a lot of unprompted or unsolicited feedback. It’s ..Continue Reading