“A dissatisfied customer does not complain; he/she just switches.”– Dr. W. Edwards Deming, Engineer & Author The customer success (CS) team plays a big role in helping prospects and customers to find success with your product. Often, the CS team will be the team with the most proximity with customers. ..Continue Reading
“A customer’s price ceiling isn’t set by the value you deliver. It’s set by their perception of the value you deliver.” – Dan Adams, AIM Institute Founder & President In long-standing research published in Harvard Business Review based on the economics of 2,463 companies, pricing experts Michael V. Marn and Robert ..Continue Reading