“A customer’s price ceiling isn’t set by the value you deliver. It’s set by their perception of the value you deliver.” – Dan Adams, AIM Institute Founder & President In long-standing research published in Harvard Business Review based on the economics of 2,463 companies, pricing experts Michael V. Marn and Robert ..Continue Reading
“Under-scale your product so to not look to automate everything all at once but instead to be your product as much as possible.” – Samuel Hulick, UserOnboard Founder What does ‘close to the customer’ mean in the context of a technology product? Watching users’ every moves? Waiting by the phone? ..Continue Reading