About The Author

Étienne Garbugli

Étienne works at the intersection of Tech, Product Design and Marketing. He’s a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a customer research expert.

In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.